Trocadero Hotel



Project type

Branding & IdentityDesigned & Built

  • Feasibility
  • Costing
  • Masterplanning
  • Drawing
  • 3D Visualisation
  • Architecture
  • interior Design
  • Digital Design
  • Mobile Application Design

Sanderson provided review of the design, identity and customer experience for the proposed Trocadero Hotel in London’s West End. This iconic building will be converted into a 650 bedroom, pod-like hotel experience, set to open in 2015. Based entirely on mobile technology, we created a fully automated user experience of the physical space, designing a mobile application to enable digital control of all reception, room, and vending spaces. Linking the look and feel of the mobile app and hotel design to a dedicated social media platform has provided the Trocadero with an opportunity to sell a range of room and collateral products, and furnishes its customers with a totally visceral experience of lodging in the future.