The Alpha



Project type

Art & PublishingBranding & Identity

  • Brand Strategy
  • Positioning
  • Identity
  • Logo Design
  • Website Design
  • Print Design
  • Photography
  • Editorial
  • Content Selection
  • Art Direction
  • Motion Graphics

The-Alpha is a curated brand providing style based content across fashion, arts, design and lifestyle categories via website, blog and magazine platforms. The-Alpha provides an alternative to the high street, identifying and promoting brands, via brand associations and partnerships, that consider the artisanal provenance of their products. Sanderson Studios managed production of the identity, content and strategy for The-Alpha brand roll out as well as published the first series of volumes including, The Beard Issue, featuring James Brett, Marc Hare & Patrick Grant, amongst others