O2 Trend Report



Project type

Art & PublishingBranding & Identity

  • Branding
  • Editorial
  • Content Selection
  • Print Design
  • Publishing

Supporting the Trends & Futures team at Telefonica UK, better known locally as O2, Sanderson Studios created an identity, and produced, edited and published the company’s annual trend report. In addition to structuring the trend report into six unified books, each exploring an individual trend, Sanderson also produced a series of interactive presentations created to support the team in communicating their vision to key stakeholders. Beyond creating an engaging format for content, our understanding of how trend profiles and analytics integrate into commercial strategy and empower a business to seek new growth opportunities, enabled us to produce a series of products that gave O2’s report its own identity, adding significant value to the department and product.